For supplement founders
Sell your supplement brand to someone who'll keep making it.
We buy small supplement brands directly from the founders who built them. You deal with the buyer from the first email to the last signature. No broker, no listing, no auction.
What we look for
A formula people reorder every month.
A supplement that works earns a place in someone's routine. Thirty servings in a bottle means the reorder date is built in. That replenishment cycle is what we look for.
A good fit
- Reorders on a cycle. Subscriptions, or customers who come back when the bottle runs out.
- A manufacturer you trust. A cGMP facility, a written agreement, and a COA for every lot.
- Clean labels. Supplement Facts panels and claims files kept in order.
- Margins after everything. Profit after product cost, shipping, fees and ad spend.
Not for us
- SARMs, prescription ingredients, CBD, THC or kratom.
- Brands with an open FDA warning letter.
- Liquid-heavy lines where shipping eats the margin.
- Pre-revenue formulas. We look for customers today.
What we check
The supplement-specific part of the deal.
Every acquisition looks at the P&L. A supplement brand also has a paper trail behind every bottle. These are the documents that decide how smoothly a sale goes.
Formula and manufacturer.
Who owns the formula, and whether the manufacturing agreement lets a new owner keep ordering the same product.
Lots, COAs and expiry.
Certificates of analysis for recent lots, and how much shelf life is left on the inventory you're holding.
Labels and claims.
Structure/function wording, the required FDA disclaimer, and any Prop 65 warnings for California.
How it works
Five steps, all in writing.
You talk to the person who would own the brand, the whole way through.
- 1
A short note
Brand name, store URL and rough annual revenue.
- 2
Mutual NDA
Signed before we ask for any numbers or documents.
- 3
The numbers and the paperwork
P&L, sales by channel, repeat rates, manufacturing agreement, COAs and label files.
- 4
A written offer
Price, structure, inventory treatment and timeline, explained line by line.
- 5
Close and handover
Store, listings, trademark, manufacturer relationship and inventory move over in an agreed order.
Questions
Selling a supplement business: the short answers.
Do you buy supplement businesses?
Yes. We buy small supplement brands doing roughly $100K to $2.5M a year: capsules, powders, gummies and similar formats, sold through Shopify, Amazon or both.
Do I need to own the formula to sell?
It helps, but it isn't required. Many small brands use a contract manufacturer's stock formula. What matters is that the buyer can keep making the same product, so we check the manufacturing agreement early.
What happens to my inventory?
Inventory is usually counted at closing and priced separately from the brand. Supplements have expiry dates, so we look at lot numbers and shelf life, not just unit counts.
What do you need to see?
After a mutual NDA: a profit and loss statement, sales by channel, subscription and repeat rates, your manufacturing agreement, certificates of analysis for recent lots, and your label and claim files.
Are you a broker?
No. You deal directly with the buyer. No listing, no auction and no commission.